Web Design in Washington DC


Web design covers a variety of disciplines and skills in the design and development of websites. The different disciplines of web design include user interface (UI) design; web graphic design; website authoring; including proprietary software and standardized coding; search engine optimization (SEO; web user experience (UX); and website user experience (UIQ).

Web Design


Web Design is always changing. Trends come and go online so quickly that it can be hard to keep up. Modern responsive web design needs to be paired with a User Experience and User Interface (UX/UI Design) strategy to ensure success.

Web user experience (UX) refers to a user’s interaction with a website. User experience is the way the user feels as they navigate a site. User experience design includes user research, usability testing, and design considerations for accessibility, information, and ease of use. Moreover, user research involves understanding the user’s needs and requirements.

User Experience


User experience refers to the interactions between the user and the website. Web user interfaces involve the interaction between the website and its visitor or user. Web user interfaces need to be user-centric, as users can only navigate a site if they feel comfortable using it. Web user interfaces should not only be user-centered but also interactive and user-friendly. User experiences should provide ease of navigation, information, and communication. These are all hallmarks of effective web design.

User experience on a website is also based on the knowledge and experience of the website’s visitors. User experience on a website is also further determined by the website’s content and structure. A website’s usability is determined by the way the website’s contents, structure, and functionality are designed. 

User Experience Research


User experience research is interdependent and broad in its approach. It is conducted based on determinations of usability and information architecture. Furthermore, user experience research is undertaken to find out how visitors find information on a website, what users think about the website, and what users expect the website to do. User experience research is then conducted to determine the goals, strategies, and objectives of the website content and how the user’s information is transferred through the website.

User-Centered Design


User experience is also based on user-centered design. User-centered design is all about creating content that’s easy to use. It makes the user’s first steps easy and then designs a site that provides further ease of use in future pages.

User-centered design additionally provides information and continues to make it easy for users to understand, which in turn helps users to make informed purchase decisions. A website’s design should be user-centric in all aspects and should use a logical approach, with clear language. It should make users see the website on their own terms and navigate through the website to get where they want to go.

Web Design: Communication Between Users and the Site


Web design is also based on communication between users and the website. Good design includes creating a conversation with the user, who becomes an active participant in the website, rather than simply the passive recipient of a message. Communication further includes making the user feel welcome and at home, allowing them to express themselves, and to contribute to the website’s content. Web design helps to generate an experience that is visually appealing to visitors, allowing the visitor to get a feeling of belonging and value.

Good web design is further based on a philosophy of open development and community involvement. Open development includes developing a website, and actively participating in the website’s development, in order to make it easier and more usable for visitors. Web designers develop and contribute content that makes browsing, reading, and other activities on the website easier and more fun.

Web Design: Search Engine Optimization (SEO)


Effective web design is also based on developing a website that supports and increases the site’s ranking and traffic through established and ethical SEO strategies. Web designers actively participate in SEO, in order to make their site more visible, more popular, and more easily found.

SEO is important because user-centered design includes designing a website so that it can easily be found by the user. This means designing a website that is easy to find, easy to read, easy to navigate, easy to follow, and easier to share with others.

When it comes to web design, there is no one right answer. It is important to remember that website design is a complex process and should be approached with care and consideration. While many designers spend years working on their website, others have learned that the real key to success is in developing a website that is both aesthetically pleasing and functional.

A website is the final output of a web design. The website sits on a server where electronic files are stored. The site presents the contents and interactive features or interfaces to the end-user in the form of web pages. How the information requested is displayed to the user is part of the web design process. Additional controls are embedded in order to display more complex media like animations, sounds, and other forms.

Web Design and The Cloud


Cloud-based computing has revolutionized the internet in that complex programs and longer file formats can be easily stored and retrieved from cloud-based platforms. It is essential that the web developer is up to date on these technologies and can seamlessly integrate them into your site.

CSS Templates 


CSS is an important coding structure for sites, especially blogs. 

If you are like most people out there who don’t know CSS and have the time, or care, on how to do one for your blog, then the next action for you would be to find a place where you can download one.

Poor Web Design


There are some features that can really diminish the overall concept and effectiveness of your web design. It is important to take notice of the most common mistakes web designers commit. Backgrounds that are gray in color by default present many problems, most especially with the page’s readability. Avoid color combinations that can render the characters unreadable. Backgrounds are most effective when they are left simple and do not interfere with reading. Texts must be readable. Avoid small characters. 

Washington DC Web Designers


Top Shelf Design has been building modern, responsive custom WordPress websites for over 18 years. Our graphic designers work with you and your organization to build your digital aesthetic and bring it to all of today’s myriad devices. Big or small, your website will have all the online tools that you need to take your web presence to the next level.

We offer state-of-the-art hosting on Managed Virtual Private Servers (Managed VPS) that are monitored 24/7 with daily backups, SSL encryption, tech support via chat, and much more. Hosting with us is a turnkey solution, leaving your website hosting with us allows you to focus on your mission.

Our Commitment to Service


Our company is a leader when it comes to web design in Washington DC; we’re consistently adapting to changing design styles to ensure that our work is always up to date, innovative, and cutting edge. We care about your requirements along with the final product and that is a major reason why we strive for open and clear communication with our clients. Effective communication and proven strategies, mixed with our wealth of experience, ensure that you’re getting a new site that is second to none. We perform extensive testing on your site before it launches so that running on all cylinders without any missed glitches or bugs.

When you’re looking for web design, Washington DC has many companies that you could choose from. Our company stands out from the rest because we guarantee that our work will be completed on time. We understand the importance of deadlines and therefore have vowed to never miss one or deliver a finished product late. This is just another reason why working with Top Shelf Design is the right choice for a successful project. Our track record is phenomenal and we’ve maintained this great level of service without compromising quality or functionality. We want you to feel comfortable and be confident that you’ve made the right choice.