Website Development

What exactly is website development? Web development refers to how an individual or business undertakes specific tasks to create a website model in an online environment. These may include developing a corporate website, marketing a product or service via a website, or developing a website based on a need or requirement.

Web developers usually work with designers and multimedia experts to deliver these projects. Web developers may also work directly for businesses and may work as independent or part-time professionals.

How Your Business Can Benefit From Social Media Integration 

A common reason why website developers choose a particular web development company is that they offer social media integration. They want to provide you with the best service possible so you will keep coming back for more. However, this doesn’t necessarily mean that they will be able to give you everything you need to enjoy the best web development experience.

What You Will Get With Your Website Development Project

Of course, the price tag is always essential for choosing a particular website developer. However, it would help if you didn’t necessarily base your decision solely on its costs. The quality of work will matter most. 

Business Benefits From Facebook Connections 

Business owners are already using Facebook to expand their customer base or even build new ones. Suppose you are going to use Facebook marketing in a website development project. In that case, keep in mind the importance of hiring top-notch back-end developers, designing your branding correctly, and keeping social media accounts up to date.

Twitter Retweets and Facebook Updates

Of course, you wouldn’t want to leave out any of your potential customers. That’s why you need to find an appropriate way to integrate social networking sites into your website development project. Usually, companies that offer integrated marketing services include integration through Twitter, Facebook, LinkedIn, and Pinterest. However, this depends on the complexity of the project you are working on and the web developers’ and designers’ expertise to handle the integration.

The world of web development is still very much misunderstood. So when you need help turning your ideas and designs into a high-quality website or web application, how do you know whom you can trust to get this done?

Keys to Web Development

Below are the key areas that are important in web development, and what you should be looking for in a web development company:

  • Front-end and back-end development capability
  • Don’t specialize in one back-end technology.
  • Follow best practices
  • Understanding of marketing strategies surrounding the projects
  • Invests time in research and development
  • Has a rigorous testing process, including automated tests
  • Flexible to change
  • Use source control
  • Able to do both front-end and back-end development

We don’t support the idea that developers only do front-end or back-end development. You need to understand the full web development cycle to be a good developer.

There are several useful back-end technologies that are appropriate for web development, including Ruby on Rails, ASP.Net, PHP, and others. They all have their strengths and weaknesses, and none are perfect. You will need to look closely at the pros and cons of each back-end platform to determine which is best suited to your needs.

The key reason we have spent time learning several technologies is to be able to pick and choose the bits we like. Over the years, we have been able to take the good parts of each technology and formulate best practices and use them across all platforms.

The Top Shelf Design Best Practices

The key to good web development is not the platforms you use, but the best practices you follow. Developers who have a good grounding can easily move with the times and technologies, which is why we focus on maintaining our own best practices and focusing on progress.

What are these best practices that we are talking about? Below are some of the keys we follow.

  • Writing semantic HTML to ensure that any future updates or edits do not require guesswork or unnecessary deletions
  • Follow web standards for all front-end coding to ensure that our development and design features work on all modern devices and browsers
  • Automated testing of both front-end and back-end code to ensure that launch day goes off without a hitch

The Importance of Integrating Marketing Strategies Into Our Projects

We hear often that web developers don’t think about a project’s marketing strategy. Usually, this is because developers don’t care. How can they advise clients and suggest solutions to their issues if they aren’t thinking about the “bigger picture.” The team at Top Shelf Design knows how important it is to build useful, engaging websites that contribute to the central goal of the project, typically to maximize conversions through effective design and cohesive marketing. We work to integrate both focuses on our website development.

While working with a web development company, it is important to have confidence in your developers and designers. If you continuously find that their work is not in-line with your company’s mission or marketing targets, it can be difficult to maintain confidence and continue to focus on productive communication. We understand that development and design are just two parts of a greater process intended to generate traffic and conversions, and you will recognize that understanding throughout the course of our work.

Contact Top Shelf Design To Partner With a Competitive and Progressive Development Agency

As everyone knows, the web industry is a very fast-changing industry. Things come and go in the blink of an eye. A good web development company gives its developers time to look at new trends and technologies and makes sure that we are on the leading edge of the most effective design and development principles. This knowledge is cumulative, and we rely on our past experience as much as our ongoing education and research. 

Too often, once-effective development teams become entrenched in old habits, and before long the current internet trends have passed them by. Make sure you get on the right track to a powerful and effective web developer by contacting an experienced company with a diversified portfolio. Top Shelf Design stands ready to work with you for a successful project. Contact us today.