7 Critical Skills To Design a High Converting Website Remarkably Well
These days, it isn’t enough to just have a website. In order to make a splash — and to keep…
The Eye Bank Association of America (EBAA) is a national leader in facilitating donations and transplantation of corneal tissue to those in need. The EBAA’s mission is to restore sight to those in need through the core services of their members nationwide. The EBAA and their members are dedicated to advancing donations, transplantation, and research in their local communities and across the globe.
TSD’s creative team recently worked with the EBAA on a complete re-brand of their association, starting with a fresh new logo. The new logo was inspired by the process that takes place in a person’s eyes to interpret and analyze what they see. The shapes symbolize the curve of the cornea, while the two different colors and shapes symbolize two eyes.
More recently, Top Shelf Design has completed the re-design of the new website for the EBAA, which was unveiled to the public last month. With the goal of creating a cohesive and effective brand in mind, the TSD team incorporated many of the thoughtful design elements from the logo in the design of the new website. The dynamic curves form the logo are reflected in the hero section of the homepage, as well as in the footer to create visual interest throughout the entirety of the page.