Branding: Eye Bank Association Of America (EBAA)

July 2nd, 2015
Categories Brand Identity

The Eye Bank Association of America (EBAA) is a national leader in facilitating donations and transplantation of corneal tissue to those in need. The EBAA’s mission is to restore sight to those in need through the core services of their members nationwide. The EBAA and their members are dedicated to advancing donations, transplantation, and research in their local communities and across the globe.

Top Shelf Design’s creative team has had the pleasure of working with the EBAA on a complete re-brand of their association, starting with a fresh new logo. The new logo was inspired by the process that takes place in a person’s eyes to interpret what they see. The shapes symbolize the curve of the cornea, while the two different colors and shapes symbolize two eyes.

The new EBAA website is soon to come, so stay tuned for more updates!

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