Brochure Design


Top Shelf Design Professional Services

Brochure design is one of the most vital parts of marketing. A well-designed brochure can attract interest and increase sales considerably. Think of a brochure design as a great marketing tool to introduce a new product or a service to potential clients. For example, assume an individual business has just started. In that case, it may deliver brochures to all its potential customers. A brochure design firm is an excellent choice for companies and individuals who are looking for a professional brochure design.

Reaching a Specific Audience

Brochure designs reach a specific audience. When you mail direct mail brochures to potential customers, you want them to open and read it since it’s tailored to their needs. Likewise, a brochure design for a coffee shop would be different from that of an insurance company. Each business has its audience and needs, so your brochures need to reflect this accordingly.

What can go into developing a brochure design? First, you need to know your target audience, and then you can take action on your knowledge. To reach your target audience, you need to take action on what your research reveals. 

Brand Personality

One of the most critical aspects of designing a brochure is developing your brand personality. You need to have an individual feel and tone that you are going for that is representing you, your product, and your business. It would be best if you built your brand persona so people will pick up your brochure and remember it. Your brochure design should be reflective of your brand personality. The brochure design for an insurance company would be very different than the brochure design for a dentist.

Brochure Paper

Quality brochure paper is an essential aspect of brochure design. Your brochure design needs to be made with high-quality paper because you are trying to get your message across effectively. High-quality paper and brochures communicate the value you provide to your audience. Cheap brochure paper and stock photos get ignored.

Your Logo

Everything that bears your logo on it carries with it not just that but also a piece of your character. Whether it is the stationary merchandise embellished with your company’s name or bumper stickers showing your logo, it is an indirect representation of your identity. Would you check out luxury apartments if you read about them on a flyer in a shabby, rotten pub? Would you buy jewelry from reading about it in a garbage bin? Would you consider sending your child to a school that prints its brochure on a thin greyish paper?

But just because you are hiring a professional graphic designer for the work does not mean that your responsibility takes a backseat. Moreover, although a good designer will be enthusiastic about your brochure beyond a formal brief and will try to comprehend the concept behind it, without you, he will be as good as an ensemble of empty canvas, colors without a painter. Without your prompt and sincere feedback, the designer has no other option but to see it as just another orphan project that will not get his best efforts.

To ensure that your feedback is an added value to the designer’s effort, first, you must know what a good, first-class brochure looks like. Just because we want it to look professional does not mean it has to be boring too. Don’t fret if you have no knowledge of graphic design terminology, to begin with. It isn’t rocket science; having a basic understanding of major design elements will equip you well for overseeing any designing task, for it is only a matter of juxtaposition and playing around with these elements to create any design. All you really need to take care of are the elements given below, and you shall be good to go design the best brochure for your company!

A Challenging Task

As you can see from the above examples, many factors go into designing brochures. Stick to the basics and continue to improve their brochure design over time.

Top Shelf Design has the expertise and experience you need. Contact us today.