Branding
Logos, brand guidelines, logo redesigns, event branding
At TSD, we bring brands to life with comprehensive solutions that captivate and inspire. From striking logos and polished brand guidelines to custom icon sets, promotional materials, and eye-catching presentation templates, we’ve got you covered. Whether it’s crafting compelling brand stories, breathing new life into existing identities, or creating unforgettable event branding, our work is designed to align perfectly with your vision and strategy. Let’s build something extraordinary together!
Branding Solutions
At TSD, we provide more than just logo design—we deliver comprehensive branding solutions tailored to your organization’s unique needs. Our services include complete branding suites featuring logos, brand guidelines, icon sets, promotional materials, and presentation templates. This holistic approach ensures a cohesive and impactful brand presence across all platforms, fostering stronger recognition and loyalty among your target audience.
Event Branding
TSD excels in event branding, capturing the essence of your event’s theme and location through innovative logo design and thematic visual elements. We recognize the importance of creating a unique and memorable experience for attendees, tailoring our designs to reflect the specific goals and atmosphere of each event. Our creative solutions enhance engagement and leave a lasting impression on participants.
Revitalize Existing Brands
Our expertise in revitalizing existing brands has been demonstrated through successful projects for organizations like ADI and COE. We specialize in modernizing and refreshing brand identities while staying true to core values and messaging. With a deep understanding of brand strategy, we craft visual identities that resonate with target audiences, ensuring that your brand remains relevant and impactful in today’s dynamic market.
Engaging Narratives
TSD possesses a unique ability to translate abstract concepts into compelling visual narratives. This skill is crucial for developing branding that not only looks aesthetically pleasing but also effectively communicates your organization’s mission and values. By using powerful visual metaphors, we create a cohesive brand story that engages audiences and fosters a deeper connection with your brand.
Creating Brand Experiences
Our commitment to creating exceptional digital brand experiences is evident in the user-centric design of our websites. We prioritize user experience to ensure that visitors can easily grasp your organization’s mission, goals, and research. By focusing on clear organization, relevant content, and intuitive navigation, TSD delivers engaging and informative experiences that resonate with your audience and elevate your brand presence.
Long-term Partnerships
Our long-term partnerships with clients reflect our commitment to understanding their unique needs, preferences, and objectives. This familiarity allows us to create cohesive branding materials that seamlessly align with your overarching brand strategy. By nurturing these collaborative relationships, we help build stronger, more recognizable brand identities that thrive in a competitive marketplace.
DC Prep
TSD partnered with DC Prep to revamp their brand identity, a collaboration that perfectly aligned with their mission to bridge the educational divide in Washington, DC, and empower students from underserved communities. By deeply understanding their goals, TSD delivered a comprehensive, tailored branding solution designed to create a lasting impact. Our team meticulously crafted a dynamic logo with variations, brand guidelines, and an icon set, ensuring every element spoke to DC Prep’s values. We also developed a suite of promotional materials, including a tri-fold brochure, business cards, letterhead, rack cards, PowerPoint templates, and impactful posters. This collaborative effort resulted in a cohesive, memorable brand presence that not only captured DC Prep’s mission but also elevated their identity within the community. The success of this partnership highlights TSD’s commitment to creating meaningful, results-driven branding solutions that resonate with both clients and their audiences..
ADI
American Defense International (ADI) partnered with our team for a comprehensive branding refresh, focusing on a modern, serious, crisp, and clean aesthetic that truly reflects their values and vision. TSD worked closely with ADI to conceptualize and design a logo that not only captures the essence of the brand but also positions them as a leader in their industry. To ensure consistency and professionalism, we developed streamlined letterheads, business cards, and a meticulously curated pitch deck, giving ADI a cohesive and contemporary brand image across all touchpoints. In addition to the visual elements, our team thoughtfully crafted messaging and the overall brand identity, ensuring that every aspect of ADI’s new brand communicates clarity, trust, and innovation. This partnership highlights TSD’s ability to translate a company’s core mission into a powerful, unified brand presence, empowering ADI to make a lasting impression in every interaction.
NCMA Conference Branding
Over the years, TSD has refined and updated the branding for NCMA’s World Congress, tailoring it to reflect the unique location or theme of each event. This approach ensures that every conference offers a distinct and memorable experience for attendees. Our ongoing collaboration with NCMA is a testament to our commitment to delivering exceptional results year after year.
For the 2023 World Congress in the vibrant city of Nashville, TN, our team designed custom collateral that echoed the city’s rich musical heritage. The logo, featuring a guitar and pick, encapsulated the essence of Nashville’s iconic music scene. This theme was extended across a range of materials, including PowerPoint templates, social media graphics, ads, and signage. Additionally, we created a detailed session agenda, a conference map for seamless navigation, and an employee justification packet. Each year, we take pride in refreshing the branding to ensure a memorable and meaningful experience for all attendees.
NCMA nexus branding
For NCMA’s Nexus Conference, TSD worked closely with the client to design a suite of materials that captured the event’s mission to bridge sectors like government, industry, and academia on critical issues such as cybersecurity and sustainability. Our collaboration resulted in signage templates and PowerPoint templates, a detailed agenda, and a dynamic logo featuring a stylized ‘x’ to symbolize the intersection of ideas and solutions. By working together, we aimed to visually narrate the essence of Nexus: a pivotal gathering where diverse fields converge to shape the future.
WTS Annual Conference
TSD is proud to partner with associations like WTS International, delivering creative solutions that support both large-scale events and focused branding initiatives. For WTS’s annual conference in Atlanta, we developed cohesive conference materials, including signage, a program, and other printed pieces, all unified by a transportation theme. This partnership highlights TSD’s versatility and commitment to crafting tailored designs that help associations achieve their goals and make a lasting impact.
COE
The Centers of Excellence for Labor Market Research (COE) partnered with TSD to redesign their logo and create a cohesive brand identity. This collaboration focused on reflecting COE’s role as grant-funded technical assistance providers dedicated to studying California’s regional economies. Together, COE and TSD worked to develop a clean, modern logo that stayed true to COE’s existing brand colors. The partnership extended to designing a set of location-based logos for COE’s nine regional centers and producing a comprehensive brand guideline to ensure consistency and versatility across all platforms.
Me Fine Gala
The Me Fine Foundation, which supports families with children in treatment at Duke, UNC, and WakeMed hospitals, hosts an annual gala to generate critical funding. This project focuses on the branding and design elements of the Me Fine Gala, specifically the 2024 event, which celebrates the foundation’s 20th anniversary. The project aims to enhance the event’s brand identity and overall impact, focusing on engagement and fundraising. The goal is to create a memorable experience for attendees and increase awareness for the Me Fine Foundation through effective design strategies. TSD designed the event branding and materials including signage, auction paddles, event program, save-the-date/invitation, PowerPoint Templates and half-page ad.
WTS Student Contest
WTS International’s Transportation YOU is a mentoring program that offers students an introduction to careers in transportation. TSD is working with Transportation YOU to facilitate their rebranding. Promotional materials for the student contest are designed as part of a campaign to appeal to a youth audience and encourage their involvement in the contest. The contest results will determine the direction for the rebrand. To help create a polished, professional look TSD worked with the student winner to refine and finalize their idea into the final logo and brand package.
