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News on the Top Shelf

[Archives]
Top Shelf Design
We’re Hiring! TSD is seeking an awesome Lead Designer.

August, 13 2014

Ready to put your amazing graphic design, web design, communication, and project management skills to work in a highly-creative, supportive, and collaborative environment? Top Shelf Design (www.topshelfdesign.net) is growing, and seeks a Lead Designer. The Lead Designer is a key member of our team, managing projects from start to finish. The suc …

let-mommy-sleep
Just Launched: Let Mommy Sleep

September, 8 2014

Visit: www.LetMommySleep.com  Let Mommy Sleep is the only team of elite baby nurses serving Northern VA, DC and Maryland. Their experienced team of Licensed and Registered Nurses and Consultants take a team approach to caring for their families. Their go …

acuity
Just Launched: Acuity Regulatory Services Website

August, 27 2014

visit http://www.acuityregserv.com/ Acuity Regulatory Consulting Services LLC provides scientific and regulatory guidance regarding compliance in connection with a broad range of products, including biocides, chemicals, cosmetics, drugs, food, feed, …

We design for YOU.


Top Shelf Design is a web design and graphic design firm that focuses on your business, understands your culture, and learns about your products and target audience so we can develop strategic designs that address your business objectives.

Contact us:

WASHINGTON, DC / VIRGINIA/ MARYLAND
1011 Arlington Blvd | Suite 330
Arlington, VA 22209
p 571.431.6101 // f 202.595.9161
info@topshelfdesign.net

 

 

RALEIGH, NC
8480 Honeycutt Rd | Suite 200
Raleigh, NC 27615
p 919.200.6300
info@topshelfdesign.net

 

 

Social: Facebook | Twitter |  Google+

Want a quote for your project?

Great! Head on down to the contact page.

 

 

You’d love to hear from us?

 

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Company

TSD Leadership

  • Person
    Brendan Kiel

    Founder, CEO

  • Person
    Gena Romano

    Creative Director

  • Person
    Gregg Hurson

    Lead Developer

  • Person
    Kathryn Kiel

    President, Owner

  • Person
    Michellanne Deutsch

    Lead Designer

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Design Philosophy

Define

We challenge you to explore your company from a variety of perspectives—your target market, future company goals and employee culture. During our relationship we strive to intimately understand your business and work with you to envision your company in ways your never thought possible.

Create

Our design process is centered around collaboration—between the design team, and with our clients. Through a unique and proprietary design process, we start with our client’s ideas and take them to new levels. The lead designer gathers input from other creative minds within our group and presents a design that is both understandable and visually stimulating.

Deliver

Top Shelf Design’s team consistently produces effective and cutting-edge web, print and branding material using the highest quality technology and materials to visually communicate your message. From the designers to the account managers, we promise to be a design firm that you enjoy working with.

TSD History

It all began at a kitchen table. That’s where a talented designer and two entrepreneurs who dreamed of creating a graphic design firm that exceeded the industry standard for quality and customer experience formed Top Shelf Design, LLC. Nearly a decade later, our company has completed over 5,000 projects for more than 2,800 clients. Owners Brendan and Kathryn Kiel and a staff of highly creative and dedicated designers, developers, and account managers continue to keep true to the vision established in 2004.  We are now a respected web design and graphic design firm. And the kitchen table is still in our conference room to remind us of our beginnings.

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Portfolio

Below are our favorite examples of our work.
If you're interested in a more in depth look at how we've solved design challenges for past clients, please take a look at our more in-depth Case Studies.



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Academic Travel Abroad with The American Museum of Natural History

In conjunction with Academic Travel Abroad, TSD has produced a series of 20+ brochures/direct mailer dedicated to promoting the travel tours they host with the American Museum of National History.More

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Action Aid Annual Report

An annual report done for an international non-profit based in Washington DC, working to combat poverty worldwide. More

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Center for International Policy

This direct mail piece was laid out like a newspaper, and offers information about CIP's accomplishments with the goal of raising funds.More

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Center for Liquified Natural Gas

This is a customized folder the features die-cuts on the pockets and 5 tabs, and also includes a standard template for in-house printing of materials.More

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Chesapeake Fresh Oyster Company

An education flyer sent to local residents to educate them about opportunities they can take advantage of that help to save the oyster population in the Chesapeake Bay.More

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Council for Exceptional Children

The Council for Exceptional Children is a non-profit dedicated to helping children with special education needs. This year we created their collateral for their 2014 annual convention and expo.More

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Danya International - Facing Cleft Book

This book serves as a guide for parenting and caring for children with a cleft palate. The design also included the development of a unique logo.More

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East West Center

The Korea Matters for America booklet was distributed around Capitol Hill as an educational and policy tool. This is the first in a series of similar publications from this client.More

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Green and Healthy Homes

A one page brochure that briefly explains 8 elements one should keep in mind when trying to create and maintain a "green and healthy home".More

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Industrial Medium Software

An infographic illustrating a product workflow.More

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Institute of Electrical and Electronics Engineers (IEEE)

IEEE is the world's largest association for the advancement of technology. TSD has worked with IEEE for the past few years to produce their membership material. (Two years are highlighted here.)More

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Iraq and Afghanistan Veterans of America

IAVA has produced a number of reports and policy agendas with TSD. They highlight different pertinent veteran's affairs information and are distributed around Capitol Hill.More

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National Chicken Council

This schedule of events was produced for the organization's 55th anniversary program hosted in Washington DC.More

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National Hispanic Caucus of State Legislators

The report and supporting materials for the Hispanic Obesity Initiative distributed around Capitol Hill.More

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National Propane Gas Association

For the third year in a row we completed NPGA's collateral for their annual convention and expo. This year's tagline was "We Are Propane", and we thought it appropriate to pair that with a collegiate theme bringing a nostalgic sense of togetherness. More

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National Propane Gas Association

NPGA hosts annual conferences, and TSD has worked with them the past few years to create the full range of supporting collateral for the event.More

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Trans Pacific Partnership

A one-sheet that was also produced as a Word document to assist in easy updating between the partner embassies.More

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Winning Strategies Washington

Decade Anniversary brochure illustrating 10 years of work with clients. A piece to convey prestige and growth.More

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American Law and Economics Association

The ALEA website was a very basic site, built for only infrequent updates behind the scenes; but is a serious and elegant site for their membership.More

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Art of Wow

Art of Wow is an event planning firm that conceives breathtaking weddings, birthday parties, and corporate gatherings. Top Shelf created their logo and this beautiful responsive website to deliver a high-impact "wow!"More

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Bishop Boutique

This Alexandria based boutique recently opened its doors to the fashion-forward women of the DC-area. TSD provide the foundational design implemented with a 3rd-party e-commerce platform.More

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Brickfield, Burchette, Ritts & Stone Law

The DC based law firm features a custom design built on a basic Wordpress platform.More

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Brooks Laich

Brooks Laich is a stand-out, all-star player for the NHL Washington Capitals. TSD created an interactive, auto-updating site for his fans.More

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Dumbarton House

The Dumbarton House is a historic landmark in the Georgetown neighborhood of Washington DC. The site integrates a range of different interactive features built on a Wordpress platform, and the design features period decor.More

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Dynamic Fitness

Local fitness guru's turned to TSD for a high-level website that sells personalized workout plansMore

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Fair Elections Legal Network

FELN overhauled their main website preceding the 2012 election, as well as launching a micro site targeted to students.More

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Green and Healthy Homes

We recently finished rebranding Green and Healthy Homes Initiative's social media pages. They now have one fresh and consistent look across Facebook, Twitter, and YouTube.More

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International Public Management Association for Human Resources

IPMA HR is a leading public sector human resource firm based out of Alexandria. More

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Main Street Realty

Located in old warehouses in Richmond, VA the apartments have a young, edgy vibe. The Atrium Lofts website also features an interactive room planning feature.More

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Millenium Water Alliance

A robust Wordpress site with customized design for this locally-headquartered nonprofitMore

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Prism Inc.

Prism Inc. website not only got a facelift, but had a robust job board built behind it. This was able to streamline their workflow and create a better service for their clients.More

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Region Forward

Region Forward is a project within the Metropolitan Council of Governments looking to propose ideas and solutions for the Washington Metro areaMore

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Sequoia Strategies

Sequoia Strategies WebsiteMore

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The Sugar Cube

A family-owned business located in old-town Alexandria, got a clean, fun & delicious website run on WordpressMore

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Union Pub

This downtown DC bar, was given a historic & neighborhood look and a robust mobile site.More

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Walnut Street Development

WSD is a contractor based in the DMV area. They specialize in remodeling houses in DC, but also do just bathrooms and kitchens. Plus, they'll help you sell your home. This site helped showcase those three aspects of their company.More

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Winning Strategies Washington

The website was the first project completed for WSW, and the rest of their collateral followed the sleek, sparse design of the website.More

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YLOCare

YLOCare is a hospital texting service that you sign-up for to stay up-to-date on your loved one's care.More

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Antela Consulting

Antela is an international consulting firm specializing in expanding businesses overseas.More

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Antiques of Paris

This new business venture from a renowned collector will be launching online soon, in the meantime check out the branding items created.More

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Brooks Laich

Brooks Laich is a stand-out, all-star player for the NHL Washington Capitals. TSD developed a brand that reflects his sport and individual identity.More

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Center for Middle East Peace

C-MEP deals with very sensitive and emotional topics. Their logo uses simple, modern symbols for peace.More

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Center for Transatlantic Security Studies

This is a new sub-group of a large policy and advisory group to the US Military and Department of Defense.More

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Charm

Charm is a new boutique located in the Georgetown shopping district in Washington DC. TSD developed a chic brand for this new store.More

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Council for Exceptional Children

The Council for Exceptional Children is a non-profit dedicated to helping children with special education needs. This is the logo for their annual convention and expo.More

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Danya International

Danya International asked us to create a logo for a handbook publication guiding parents and caretakers through cleft palate diagnosis. More

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DC Department of Disability Services

Working with a marketing firm, two logos were created for divisions of the DC government. To see more in depth description of this, check it out in our Case Studies section.More

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Get Neat

If we're good at our job, this start-up's logo should be self-explanatory.More

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Mahoney & Jeffrey PLLC

A DC-based law ferm serving federal employees. TSD created an entire bold & modern branding package.More

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MetiSpace

MetiSpace Technologies is a company that provides proven, low-cost and scalable rapid-deployment solutions to enhance existing and future U.S. government space operations. More

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Powerful Transformations

Powerful Transformations is a consulting start-up from a local entrepreneur. The logo is representative and bold.More

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Raw! Organic Makeup

This fun and playful brand was developed for a new organic make-up line. Look for it in stores soon!More

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S-TEK

S-TEK provides high-level defense contracting services. More

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Spatial Justice

This nonprofit deals with land allocation and urban planning. The logo was designed as an abstract representation of their mission.More

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The Lobster Bakers

This Maryland-based catering company specializes in, you guessed it, lobsters! (Though they have many other offerings as well.)More

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Trans-Pacific Partnership

This logo was created for a international partnership between multiple countries in the Pacific region. It's one of our featured case-studies, check it out!More

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YLOCare

YLOCare is a hospital texting service that you sign-up for to stay up-to-date on your loved one's care. The logo is modern & representative of the service it provides.More

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Chapman Development

The most recent apartment building erected by Chapman Development had retail space on it's lower level. This sign was displayed for 6 months leading up to the opening of the store.More

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Mahoney & Jeffrey

This presentation display board was created for various conferences and tradeshows.More

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National Archives: Presidential Libraries

The two display pieces were part of a larger Presidential Libraries passport campaign encouraging people to visit all the sites across the country.More

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Relay for Life

These posters were created for the Arlington chapter of Relay for Life to encourage sponsorship & participationMore

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Semiconductor Industry of America

A series of presentation graphics created for a yearly conference for the SIA, also included were powerpoint graphics.More

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Tops

Tops is a new food-station in the Union Station food court. These digital menu boards and sign were created for their recent opening.More

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Zoe's Chocolate

Zoe's Chocolate was selected as chocolatier for the Emmy's! These banners were created for their booth.More

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Todd DeLorenzo Website

More

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Academic Travel Abroad

Design Needs:

Academic Travel Abroad (ATA) is a travel company and tour operator that specializes in unique educational travel opportunities. ATA came to us looking for a way to stand out in a competitive market that includes National Geographic and The Smithsonian. But, creating a distinct look and feel wasn’t the only challenge. TSD also needed to work in conjunction with the American Museum of Natural History. All designs had to undergo multiple internal reviews from both organizations while staying within their brand guidelines.

More
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Council for Exceptional Children

Design Needs:

The Council for Exceptional Children (CEC) is an international professional organization whose mission is to improve the educational experience of all individuals with exceptionalities, including disabilities and gifts and talents. Each year, CEC hosts a conference  for professionals in the special education field. The planning for the annual conference begins more than a year in advance and CEC chose TSD to work on their 2014 conference materials. They wanted to create a captivating comprehensive campaign that embodied the spirit of Philadelphia, the host city. In addition to designing a logo, print advertisements, and online banners, they asked us to brainstorm unique promotional giveaway items since they used the same ones every year. In order to promote the 2014 conference at their 2013 convention, many of the materials had to be created quickly.

More
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D.C. Department of Disability Services

Design Needs:

Octane is a public relations and advertising firm that came to TSD looking for a logo design for their client (D.C. Department of Disability Services). Octane created a number of logos internally, but couldn’t get the client’s board of directors to agree on the same logo. So, the firm hoped our designers could get the job done. We knew this project would be challenging for several reasons. Besides gaining the approval of the directors, we also needed to incorporate feedback from a focus group.  In addition, we had to develop a logo that represented disability challenges without using typical non-profit imagery – and would be DC-centric. Finally, we had to accomplish all this without being able to communicate directly with the client.

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New Zealand Embassy/Trans-Pacific Partnership

Design Needs:

The Trans-Pacific Partnership, in conjunction with the New Zealand Embassy, came to TSD looking for a logo for their initiative. The initiative involved 10 countries spread across the world. So, the challenges were clear from the start. We needed to create a logo that represented these countries and their new partnership. In addition, we had to get all the countries to agree on the same logo. These challenges posed potential issues with the design, as well as with client management.

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RAW! By Noëlle Marie

Design Needs:

RAW by Noelle Marie is a vegan cosmetics line founded by a young entrepreneur with a passion for makeup and a love of animals. Noelle’s cosmetics feature fun, vibrant colors that appeal to a younger demographic. Noelle came to TSD looking for a brand identity that would help her line stand out from the competition and reflect her personality. The challenge was to build a brand from the ground up that represented the animal-friendly mission of the company and generated mass commercial appeal.

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The Art of WOW! Event Planning & Design

Design Needs:

The founder of Art of Wow, a budding event planning firm that does upscale birthday parties and corporate events, came to TSD with high expectations. With experience planning several birthday parties for family members, she was ready to pursue her passion full-time. Our mission: to create a sensational, eye-catching, cohesive brand that makes you say “WOW!” She left the creativity up to us, but expressed a love for bright pink, bright green and script fonts.

More
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The Gray's on Pennsylvania

Design Needs:

The Gray’s on Pennsylvania is a government-assisted apartment complex on Pennsylvania Avenue in Washington, DC. The complex features modern amenities and comfortable city living. The developers came to TSD looking for a brand identity for the building. The challenge was to create an identity that was memorable, had strong curb appeal to draw in prospective residents, and represented the neighborhood. The branding also needed to be flexible enough to be appropriate for multiple types of projects. Additionally, we were in charge of creating the name of the complex.

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Clients

Where do you fit in?

Since 2004, Top Shelf Designhas served a diverse range of clients, including lobbyists, restaurants, and even funeral homes. As a byproduct of our geographical location, we’ve collaborated with many non-profits, associations, and trade organizations from multiple industries. In short, we don’t have a niche market—and we’re proud of it! We’ve listed a sampling of our clients, along with case studies that are an in-depth showcase of the work we’ve developed for a few of our clients. We encourage you to review these to gain a better understanding of how we can enhance your business.

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  • Associations & Organizations
  • Institute of Electrical and Electronics Engineers (IEEE)
  • American Institute of Architects
  • American Society for Hematology
  • American Society of Mechanical Engineers
  • Association of American Medical Colleges
  • Center for Liquefied Natural Gas
  • Independent Community Bankers of America
  • International Association of Chiefs of Police
  • Iraq and Afghanistan Veterans of America (IAVA)
  • National Association of Chain Drug Stores
  • National Chicken Council
  • National Hispanic Caucus of State Legislatures
  • National Propane Gas Association
  • Our Military Kids
  • Presidential Libraries
  • Technology
  • Institute of Electrical and Electronics Engineers (IEEE)
  • Geon Technologies
  • MAK IT
  • ManTech
  • Sytech
  • Finance
  • Sands Capital Management
  • Harbour Capital Advisors
  • Omega Wealth Management
  • Virginia Asset Group
  • Hospitality & Travel
  • Academic Travel Abroad
  • Bee America
  • Chesapeake Fresh Oyster Company
  • Lounge 201

Contact

HEADQUARTERS & OTHER INFORMATION

Top Shelf Designis based in Washington DC and Raleigh, NC. We serve organizations in the greater Metro areas, along with national and international clients.

Washington DC/Northern Virginia
1011 Arlington Blvd | Suite 330
Arlington, VA 22209
p 571.431.6101 // f 202.595.9161
info@topshelfdesign.net

Raleigh, NC
8480 Honeycutt Rd | Suite 200
Raleigh, NC 27615
p 919.200.6300
info@topshelfdesign.net

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