The Virginia Cancer Specialists came to us with an issue – their existing online traffic pattern was so broad and shallow that the staff at VCS became overwhelmed and didn’t know how to approach building out their new site. Working directly with the client, we were able to parse out a strategy for guiding the users throughout the site using a mixture of content-based navigation, detailed menu-based navigation, and a User Experience (UX/UI) design system. In the end, while there are many places throughout the website that require ease of access for an audience that skews toward the older end of internet users, there are always methods for them to get there.
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