Designed with Sustainability in Mind
Pairing printed reports with digital versions offers a significant opportunity to reduce printing costs and minimize environmental impact. By shifting content like donor lists and extended stories to the digital format, organizations can reduce the size and quantity of printed materials. This approach aligns with sustainability goals and allows for budget optimization.
Enhanced User Experience
Digital reports provide an enhanced user experience through features like easy navigation, hyperlinks, and search functionality. Readers can quickly find specific information and explore related content in more depth.
Multimedia Integration
Digital format allows for expanded content that might not be feasible or cost-effective to include in a printed report12. This can include multimedia elements like videos, interactive maps, and downloadable resources.
Dynamic Updates and Accessibility
Unlike printed reports, digital versions can be easily updated with new information or corrections. This ensures that the content remains current and relevant. Additionally, digital reports can be made more accessible to users with disabilities through features like screen readers and alternative text for images.
Increased Engagement and Reach
Digital reports can be shared easily online and through social media, expanding their reach and potential impact. The inclusion of interactive elements and multimedia content can further boost engagement and encourage readers to spend more time interacting with the information.
Complementary Storytelling
Printed and digital reports can work together to tell a more comprehensive story. The printed version can focus on key highlights and visual impact, while the digital version provides deeper insights, data exploration, and additional context. This multi-faceted approach caters to different reader preferences and levels of engagement.
MWCOG
For this specific client, TSD designed/executed the Visualize2045 website which acts as a microsite to the main MWCOG website, focusing on the [now named] Visualize2050 initiative; as well as a selection of visual reports to match the Visualize2045 pre-established brand.
NPCA
For the National Parks Conservation Association’s (NPCA) printed annual report, we were given the challenge to cut down on printed pages from the previous year’s report. In the past, NPCA contracted us to design their annual report along with a separate printed booklet which featured numerous donors and leadership lists. This became very expensive for the nonprofit organization, not to mention the extra use of environmental resources used for the number of copies and pages needed in both booklets. We introduced the strategy of creating a matching website to their printed version of the annual report, however the website will feature more content including the long lists of donors, national leadership, and even some extra parks stories. These digital benefits allowed easy access to any last minute name changes; easy navigation for the reader to find what they’re searching for; as well as a perfect way to encourage their readers to spend more time on their website and social media pages via the hyperlinked call-to-action elements. Our client saved a significant amount of their project budget on less printed items while also encouraging more user engagement on the website, where they’re more likely to successfully transform a reader into a donor.
Carlos Rosario
TSD designed the annual Report for Carlos Rosario, a school dedicated to teaching, training and supporting adult immigrants. The website expertly encapsulates the span of a year, offering a visual narrative of growth through meticulously crafted icons, insightful infographics, and data-rich charts. From illuminating their comprehensive career training initiatives to highlighting their profound community influence, the report’s organization and visuals narrate a compelling story. The website gives visitors the opportunity to learn about the school’s mission and discover insights from the school year.