Washington DC Web Design Agency
Introduction. There are hundreds of millions of websites worldwide. Each of these sites competes for the little time that web visitors have. So how do you ensure that your website delivers the most professional look and increases the FaceTime of site traffic? According to our team at Washington DC web design agency, here are a few fundamental changes that you can incorporate into your website design to ensure that it develops a professional impression for your visitors.
I. Keep It Clean And Clutter-Free. Most sites are cluttered with banners, signs, icons, pop-ups, and buttons. This can get heavy and create a visual pollution. Embrace designs like white space and flat design which enhance user experiences and changes the visual appeal of the site. Try to keep it straightforward and minimalist with only the essential items highlighted on the landing page. When it comes to website image less really is more.
II. Do A Bit of Research. Before having your site done do a little study. Scour from site to site asking yourself which features you like and which ones don’t. Highlight what makes those sites appealing or not appealing. After that come up with a list of best practices that you can adopt for your site. Integrate these strengths into your site utilizing all the best designs, and features picked from various sites online.
III. Utilize Visual Hierarchy. The term visual hierarchy means the pattern in which our eyes pays attention to the patterns on a web design. Make sure you pick patterns that optimize content and banners on the site. The visual hierarchy has ascertained that the eyes move top to bottom, left to right. Therefore you’ll be able to locate sign-up forms and ads where they’ll get the most visual time. This increase the conversion rate.
IV. Use Easy to read Text. There are a lot of typography in the market with different levels of legibility and visual appeal. The text is very critical. We make use of colors changing them appropriately to enhance the visual play. Avoid using tiny font sizes. Most importantly you need to understand that your font is part of your brand, therefore choose a font that is consistent with the rest of the company look and feel.
V. Optimize For Mobile. Everything from social media, communications, apps and even e-commerce have all moved to mobile. Therefore you ought to have a site that is clear and easy to navigate from a cell phone screen. A mobile optimized sites will get as much as thrice the number of visitors that desktop-optimized sites get. This should be a central part of the discussion with our web designers from conception stage.
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