Raleigh Website Re-Designer
Introduction. All sites must be built with a possibility of revamping in the future. There are a number of steps that our site Raleigh Website Re-Designer takes when activating site redesign. Most people opt for site redesign when their current site look and functionality isn’t satisfactory. Several steps can make the redesign faster, easier, and more effective yet less expensive. Here’s the 4-step website redesign process that will give you a better website:
Step One: Goal Setting. Always keep in mind that a site is only as good as its ability to fulfill its basic tasks fast and more efficiently. Therefore you have to remind yourself why you built the site in the first place. Whatever its core business is, our designers must internalize and actualize the features that will deliver on those goals. A fast and responsive site that doesn’t fulfill its central purpose is functionally impressive but virtually useless.
Step Two: Craft a Value Proposition. What’s the site’s contribution to the bottom-line? Does it build up your brand, boost your reach, increase conversion rates and client base? What purpose does it serve in your marketing, public relations, and communication spheres? This should influence the colors, fonts, design and graphics used. There ought to be performance metrics as far as the website is concerned. Some features can help you calculate the contribution that the redesigned site will make to the bottom-line.
Step Three: Website Evaluation. Before redesigning the site ask yourself how the current site is performing. What are its strengths and its weaknesses? What needs to be removed versus what needs tweaking and slight improvement? In the end site redesign has to be a well-thought-out overhaul that builds capacity on specific metrics and features rather than just a generalized modification. One of the critical ways of conducting such an evaluation is having a group to beta test the site. They should then give a response to a pre-set evaluation form that judges the site on specific issues.
Step Four: New Business Initiatives. Remember the site is a central part of your firm’s infrastructure. Therefore one critical question to ask is how does the site fit into the five or ten-year plan? Are there new products, markets, segments or business models adopted that will impact site design. The next issue is, should our designers fit the features needed for those activities now? Or should we leave space for integrating the specific features when the time comes?