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Top Shelf Design is thrilled to announce their latest recognition from the Graphic Design USA 2014 Package Design Awards. Top Shelf Design won this prestigious award for their phenomenal design work, and the unique and thoughtful packaging they created for Bee America.
Bee America is a family-owned producer of local honeys headquartered in Bethesda, Maryland. In 2012, TSD conceived their e-commerce website [http://www.bee-america.com/]. A year later, Bee America approached Top Shelf to design the packaging for their new line of honeys, called the American Heritage Collection. The honey labels needed to match the rest of their existing branding while conveying the collection’s unique historical background. The client requested that we feature paintings from the Hudson River School, from which we derived a richly-hued color palette. Contemporary details keep the labels feeling relevant, with a clean sans-serif font and circular crests tailored to each era.
We are very excited to receive recognition for these designs! As Bee America continues to develop their product line, we are creating new pieces to market their honeys. Follow us on: Twitter, Facebook, Google+, and LinkedIn to see our progress!
GDUSA ANNOUNCES WINNERS OF 2014 AMERICAN PACKAGE DESIGN AWARDS
RECORD BREAKING ENTRIES SHOWS THAT DESIGN IS THE DIFFERENCE MAKER
New York NY - January 30, 2014: Graphic Design USA (GDUSA) has announced the winners of its annual American Package Design Awards, a celebration of packaging, point-of-purchase and the entire in-store graphics experience.
For five decades, GDUSA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Package Design Awards is the fastest-growing of this decade. More specificallyThis year’s contest generated 1,800 entries from all over the country, a 12 percent rise from last year’s record breaking number. Roughly 15 percent are recognized as winners.
“The reason that this contest is soaring,” says GDUSA Editor Gordon Kaye, “is simple but profound. Marketers and retailers are challenged as never before to promote their brand and convey their message. Think fragmented audiences, diluted media, eroding loyalty, global competition, strained budgets. Package design — along with the related disciplines of instore graphics and point-of-purchase design — is increasingly the difference maker in the consumer’s purchasing decision. The winners of the 2014 American Package Design Awards are those select creative and marketing talents who best use the power of design to advance the brand promise, forge an emotional connection with the buyer at the moment of truth, and help make the sale.”
Winning pieces will appear in April in several media included the printed GDUSA’s 2014 Package Design Annual as well as a digital, web and app version; print readers and online visitors are expected to exceed 75,000. Exclusive sponsor of the 2014 competition — and of the upcoming Package Design Annual — is Neenah. For more than 100 years an Neenah has been an innovative leader in the creation and manufacture of premium and specialty paper needs. The company offers a wide range of unique and premium packaging and label papers.
ABOUT GRAPHIC DESIGN USA - GDUSA
For 51 years, Graphic Design USA has been the business-to-business magazine for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, a monthly e-newsletters, an iPad App, a digital version of the magazine, and several Design Annuals covering the best in Graphic Design, Web Design, Package Design and Corporate Design. The publisher just completed a 50th anniversary editorial series featuring special reports on the greatest graphic designers, art directors, organizations, and projects (and much more) of the past half-century.